MA TQ

Medical Affairs Transformation Quotient ®

MA TQ helps your Medical Affairs organization to keep the momentum of high performing organization as well as to design and sustain a winning Medical Affairs transformation journey.

Evolving Medical Affairs: A leading function to transform

Medical Affairs department, as leading function within the pharmaceutical industry, is facing multiple challenges including medical knowledge acceleration, science evolution, digital disruption, medical community mutation, competition, customers' aspirations, medico-regulatory complexity but also strong pressure on healthcare system. In this context, Medical Affairs department plays a key role and must ensure building or leveraging new capabilities to move from their traditional role to a leading function with tangible business value.

The success of Medical Affairs transformation requires to build high performing operating model and excellence in key Medical Affairs activities. The next generation of High performing Medical Affairs organizations will build new capabilities (digital, analytics,...), ensuring customers-centricity, deploying agile processes and collaborative tools to emancipate the full potential of this peculiar function.

What Medical Affairs Transformation Quotient® means?

Medical Affairs Transformation Quotient® is a framework to develop a high performing Medical Affairs organization. MA TQ® considers a set of proven factors of high-performing operating model and key Medical Affairs activities.

MA TQ® provides leaders a way to identify unique performance levers that drive your winning Medical Affairs transformation and allows leaders to master your unique transformation journey to keep the momentum

1

Medical Affairs TQ

6

Operating model dimensions

10

Medical Affairs activities

MA TQ framework is composed by:

Key Medical Affairs activities

External scientific and medical stakeholders' engagement	External scientific and medical stakeholders are primarily interfacing with the Medical Affairs teams. A performing Medical Affairs team should therefore assess carefully their Thought Leader’s engagement capabilities.
Publication management	Publication in peer-reviewed journals is the primary goal for outperforming Medical Affairs organization willing to share the outputs of the data being generated with the scientific community and more broadly to the HCPs.
Scientific liaison	Scientific liaisons refer to Medical Affairs team members interfacing daily with HCPs either in face-to-face or in groups. Outperforming organizations would have to invest in the necessary capabilities and to ensure having the right competences allowing compliant and productive interactions in the field.
Medical education	Medical education encompasses what Medical Affairs is investing in people and activities to respond properly to educational needs for HCPs relative to the product’s fields and their respective disease environments.
Benefit-risk management	Benefit-Risk management refers to the contribution of the Medical Affairs organization into the Benefit-to-Risk evaluation process which allows outperforming Medical Affairs organization to better anticipate and proactively protect their product portfolio.
Medico regulatory management	Medico-Regulatory interfaces are critical for ensuring scientific and medical knowledge sharing throughout the regulatory pathways and derived processes in response to Health Authorities requests and/or dossier submissions.
Data generation	Data Generation is the main focus and operational efforts for which outperforming Medical Affairs organizations have to heavily invest on with the relevant internal and external stakeholders (i.e. clinical units, investigational centers, R&D).
Medical information	Medical Information activities are part of the Medical Affairs duties in response to HCP’s requests on product information and in case of product challenges, issues and crisis.
Pharmacovigilance	Pharmacovigilance encompasses Medical Affairs activities relevant to a Pharmacovigilance integrated organization with regard to the product safety. Pharmacovigilance could act sometimes as a separate organization which therefore would necessarily interface closely with Medical Affairs on product safety and periodic benefit-risk evaluation.
Medico-marketing	Medico-Marketing activities are referring to anything the Medical Affairs organization is responsible for when interfacing with the Marketing colleagues including brand strategy, data generation, scientific communication plan and promotional activities toward HCPs.

Benefits of the MA TQ®

Bring excellence to the art of Medical Affairs transformation.

Engage your teams to ensure your Medical Affairs transformation journey

NextGen’ platform helps you to engage your collaborators from assessment to execution of your transformation journey.

Keep the momentum based on data from Medical Affairs Transformation Quotient®

MA TQ® framework helps you to share common knowledge with your entire organization supported by visual dashboards.

Focus on essential to build high performing Medical Affairs organization

Our embedded machine learning helps you to identify, regarding your organization data set, your unique recipe for success.

MA TQ® embeed in NextGen’ platform

NextGen’ platform is a digital solution to assess, engage, and monitor your MA TQ®

NextGen’ platform allows orchestrating transformation journey with a data-driven approach supported by machine learning to identify and focus on the essential recipe for success and take the right actions to improve your transformation success rate.

Assess your Medical Affairs Transformation Quotient® to identify your unique recipe for success.

MA TQ® is a framework to understand and identify levers of your operating model and key medical activities that drive winning transformation.

Engage your teams in a collaborative transformation journey to activate & monitor your unique recipe for success.

NextGen’ platform helps your organization to monitor the impact and engagement of your action plans to drive your Medical Affairs transformation journey.

How does MA TQ® works ?

Design a unique collaborative transformation journey to realize your Medical Affairs ambition supported by NextGen’ platform.

Shape your transformation journey with a rigorous approach to transform and take the right actions to radically improve our transformation success rate.

Shape NextGen’ platform

NextGen’ platform setup allows to customize platform regarding your organization structure (functions, geographies, hierarchical structure, …).

Create a project to launch MA TQ® assessment

Your team members answer a series of questions to gain a deeper understanding regarding the MA TQ® blueprint.

Visualize MA TQ® results and analyze your recipe for success

NextGen’ platform provides visual dashboards to share MA TQ® results coming from your organization in a simple way. MA TQ® allows to reveal your critical levers to drive your own transformation.

Engage your Teams in a collaborative transformation journey

NextGen’ platform generates workshops’ materials to share the current situation and reimagine your Medical Affairs organization in a collaborative transformation journey focusing on essential coming from MA TQ®. NextGen’ platform allows you to engage specific initiatives to reinforce the high performance of Medical Affairs organization.

Monitor and Align your Medical Affairs organization

NextGen’ platform allows you to continuously measure how your Medical Affairs organization evolves and where to focus attention on and outperform.

For each Medical Affairs organization

Team

Recommended for
5 - 50 employees

Perfect for your affiliate Medical Affairs function.

20 000€
for annual subscription

Subscribe now

Premium

Recommended for
51 - 100 employees

Ideal for your Medical Affairs function with multiple geographies.

35 000€
for annual subscription

Subscribe now

Custom+

Recommended for
100+ employees

A tailored experience for your Global Medical Affairs organization.

X €
for annual subscription

Subscribe now

Detailed

Pricing

For each organization

Team	Premium	Custom+
Recommended for 5 - 50 employees	Recommended for 51 - 100 employees	Recommended for 100+ employees
One quotient	One quotient	One quotient
1 project	3 projects	Unlimited projects
1 project	3 projects	Unlimited initiatives
One admin	One admin	Multiple admin levels
Automated recurring surveys	Automated recurring surveys	Automated recurring surveys
Real-time team reports	Real-time team reports	Real-time team reports
Premium support - Phone and email	Premium support - Phone and email	Premium support - Phone and email
Cross-team analytics	Cross-team analytics	Cross-team analytics
20 000 euros HT	35 000 euros HT	On demand

Our Experts

Medical Affairs & Transformation

Patrick ILL

Patrick is M.D. and rheumatologist as background, bringing more than 27 years within the pharmaceutical industry, exhibiting both operational and strategic expertise. Patrick has got a strong professional experience across several medical affairs roles at affiliate, regional and global levels, in various therapeutic areas that cover multiple pharmaceutical products.

Louis SANTOS

Louis is passionate about business and digital transformation in Life Science.
Before joining BearingPoint, Louis held positions in Bristol-Myers Squibb and Sanofi Africa where he designed and implemented winning transformations.

Strategic purpose	Strategic purpose to be considered as a strategic intent, embedding the department culture and exhibited through global leaderships’ practices to ensure internal alignment.
Leadership and culture	Leadership and culture which are both critical to facilitate and support the transformational efforts in guiding the organization throughout the process.
Management system	Managerial system which enable the organization to outperform its transformational efforts throughout the entire organization and its leadership teams.
Management practices	Management practices which are critical to focus attention, discipline to succeed and to promote trust and culture of risk.
Performance management	Transformational performance management which is a challenge to provide to the organization with the right referential, to share best practices across the organization, to manage efficiently any challenges during the business model transformation from high performing to disruptive innovation stage.
Employee’s engagement	Employees’ engagement which is critical, based on a good understanding of the strategic intent, supported by the company culture and the leadership practices in a positive work climate.

MA TQ

Evolving Medical Affairs: A leading function to transform

What Medical Affairs Transformation Quotient® means?

1

6

10

High performing Medical Affairs Operating model

Key Medical Affairs activities

Benefits of the MA TQ®

Engage your teams to ensure your Medical Affairs transformation journey

Keep the momentum based on data from Medical Affairs Transformation Quotient®

Focus on essential to build high performing Medical Affairs organization

MA TQ® embeed in NextGen’ platform

Assess your Medical Affairs Transformation Quotient® to identify your unique recipe for success.

Engage your teams in a collaborative transformation journey to activate & monitor your unique recipe for success.

How does MA TQ® works ?

Shape NextGen’ platform

Create a project to launch MA TQ® assessment

Visualize MA TQ® results and analyze your recipe for success

Engage your Teams in a collaborative transformation journey

Monitor and Align your Medical Affairs organization

For each Medical Affairs organization

Team

Premium

Custom+

Our Experts

Patrick ILL

Louis SANTOS